Google updates its search engine algorithm 500 to 600 times every year. Each time there’s an update, your Google search engine results could drop.
Lower rankings will make it more difficult for consumers to find you online. Without a strong online presence, you’ll struggle to generate leads.
Here are a few tips you can use to improve your search engine rankings. Learning how to increase search engine results could help your business grow.
Get started with these tips today!
Prioritize Link-Building
Backlinks are one of Google’s top ranking factors. The more backlinks a page has, the more organic traffic it can generate. Over 66% of pages don’t have backlinks, though.
Start generating backlinks to your content by guest blogging this year. You can create content for someone else’s blog. Then, link to your own content within the post.
Google will recognize you’re generating high-quality backlinks. It might boost your search engine results, allowing you to reach more customers.
Improve Your Content
If you want to improve your Google search engine results, focus on quality over quantity when creating content. Other blogs will want to link to your posts.
Reformat any old posts you’ve created as well. Try using different formats like infographics and videos this year.
Start creating more sponsored content this year, too. Working with other blogs, publications, and YouTube channels can expand your reach online. You can boost brand awareness and your credibility to become a thought leader in the industry.
You can learn more about sponsored content in this blog post.
Update Your Website
A slow, outdated website can hurt your digital marketing search engine results as well. Make sure your site is fast and mobile-optimized. Appeal to Google’s Core Web Vitals, too.
Track Algorithm Changes
Remember, Google’s algorithm changes constantly. Keep up with changes and track any search engine trends that might boost your rankings. For example, you can format your content for featured snippets.
Try appealing to voice searches or creating more video content, too.
Improve Your Descriptions
Your content meta descriptions can encourage more people to click on your search engine results on Google. Make sure your descriptions are appealing. Add a call to action as well.
As more people click on your content, your clickthrough rate will improve. A higher clickthrough rate could boost your rankings.
Optimize Images
Make sure to optimize the images and videos featured alongside your content, too.
First, optimize your images by adding the keyword to the file name and image alt text. Add a transcript to your video content as well.
Optimizing your images using target keywords can help your content appear for image searches. Then, you can generate more clicks to your site.
Rank Up: Quick Tips to Use for Better Search Engine Results
Improving your Google search engine results can help you reach more customers online. You can boost brand awareness, website traffic, and leads. With more leads, your ROI will rise.
Boost your rankings with these simple tips today.
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