Unpredictable traffic can be a source of concern for any website. Here are some probable explanations:
There can be several technical issues with the blog which might be the cause of low or extremely unpredictable traffic. For media websites, for instance, traffic may be used to generate revenue from adverts. Traffic correlates to direct revenues for online companies.
Several of these sites may not be selling anything, or they may be marketing a brand where simply getting eyes on your material counts as a gain. Using SEO professional tools and services, this can be corrected. Sometimes individuals aren’t aware that keyword rankings might change. Several variables contribute to this shift, which many people are unaware of. Now, this movement in the Search Engine Result Pages (SERPs) might have an impact on website owners who are working on a certain term.
If your traffic has plummeted and you need a solution, here are some locations to start investigating.
1. Broken or Lost Links
All links are not treated equally.
Google will punish your site if you utilize hazardous, spammy, or out-of-date link development tactics.
Google defines a low-quality link quite plainly in the first line of their search console assistance section called Link Schemes:
Take the effort to create a high-quality link building plan to avoid Google penalties and increase your organic search traffic.
Another reason for a decline in your search ranking and traffic is the loss of links.
Using a tool, search your site for missing links over the previous 90 days (e.g., Majestic, Ahrefs, CognitiveSEO).
If you’ve lost a lot of links, this might be the cause of your ranking reduction.
You should ask additional questions about this.
• Is the link removal site-wide?
• Are the broken links on the same pages of your site where you’ve noticed a reduction in rankings?
• Has there been a decrease in the number of inbound links to your pages that have lost their ranking?
• Do you see dropped links to pages on your website that connect to lower-ranking pages?
• If your inbound links are broken or missing, you’ll need to figure out where they went wrong.
• Where are those connections originating from, and why are they broken?
You can then choose to remove, replace, or keep them.
2. Inmate search changes in keywords
Often people will be looking for several permutations of the same query and yet be unable to find an answer or solution to their difficulty.
Google has greatly improved its natural language comprehension abilities. People may now search for information using more natural language. It’s also simpler to rank for those terms if your content is written in simple language. SEO techniques often emphasize on the use of the most relevant keywords, as it becomes a deciding factor for the amount of traffic the websites receive.
Whenever you post new material on your website, the Google algorithm attempts to determine where the content should be placed and which keywords to reward. Because it will take some time for Google to figure this out, it may lower your rank and have an impact on the other material on your site.
However, if the information is of great quality, your site will be back up and running in no time. However, if you post low-quality material, your rating may suffer.
3. Newest Website Modifications & Redesign
Modifying your URL might result in a big decrease in your site’s rating. While Google may comprehend what you’re doing, it may take some time for the search engine to recognise that you’ve registered a new domain name.
Because your website will be removed abruptly, Google will need some time to check that no impostor is attempting to steal your material. It will also check to see if your website domain is still properly linked to your content. If everything checks out, you may be able to reclaim your rating when it confirms these items.
You don’t want to lose the traffic and rankings you’ve worked so hard to get if you decide to redesign your website.
Some particular actions you may take that will only not harm but will also assist your rankings are as follows:
• Examine the link structure of your incoming links to ensure that they are operating properly on your new site.
• Before launching your new website, you should gather some baseline metrics. These include a rank tracker, a site audit, website traffic, and a page URL mapping.
You may avoid negatively hurting your SEO and rankings and possibly increase them with careful preparation and attention to the crucial components of your redesign project.
4. Sources and Time-Spent by Users
Your website traffic comprises not just the volume of traffic but also the number of pages visited and the duration of stay on each page.
Traffic can originate from a variety of sources, including:
• Marketing via email
• Referrals
• Traffic Direction
• Search engine optimization
• Search engine advertising
• Social media
There is a possibility that non-organic search traffic may decline. For example, if the way links are processed on Twitter or Facebook has changed.
Direct traffic occurs when someone inserts your URL into an address bar.
Your direct traffic statistics may be seen on your Google Analytics dashboard. Focus on creating a distinct and recognizable brand if you want to attract direct visitors.
Provide value and professional advice to your website visitors on a regular basis to demonstrate that you are an industry authority.
User involvement might have an effect on your search rankings. Bounce rate and average time spent on your pages are two metrics that are simple to track using SEO techniques and strategies.
These indicators aren’t a direct ranking element, but they do show whether or not you’re providing a decent user experience.
There are a multitude of other reasons for an unstable traffic. But abiding by the SEO techniques and taking the help of professional SEO services, this issue can be resolved. There are no quick fixes for boosting your website traffic.
You must invest a great deal of time and work if you want to improve your search engine presence. Don’t try to cut corners with shady techniques, or you’ll face the penalties of low search ranking and lost visitors. Stay up to speed on the most recent improvements and best practices for increasing your online presence and growing your business.
