InfusionSoft is one of the best known and most upcoming CRM and marketing automation platforms. There are a number of reasons why this platform is a well known one that has earned many customers. Before we go into any details about the alternatives to InfusionSoft, we would do well to understand what makes InfusionSoft one of the best players in the CRM niche today.
InfusionSoft is also known as InfusionSoft by Keap since it was acquired by the latter. It has a number of products and features like InfusionSoft, Keap Pro and others that can help you scale up your business much faster than you would have anticipated. InfusionSoft has gathered many customers and clients from all over the world and this platform helps them keep their business up and running – and growing as well!
Yet, there are a number of reasons why InfusionSoft alternatives have sprung up on the world wide web. With changing needs, one needs to be prepared to face the dynamic markets at all times. This is especially true for fickle online markets and even more fickle online customers who are constantly bombarded with new information at all times. This is why customers today change their needs and the trends change to keep up accordingly, at the drop of a hat. Everyone wants to be seen in whatever was visible on Instagram or on Facebook. A business that is trying to spread its wings online today would do well to keep up with these trends and mine information accordingly so that targeted campaigns can be created for constant engagement with the prospects.
This might sound complicated and more than a little difficult. For this very reason, we would urge you to consider CRM or customer relationship management which can be fulfilled by any alternative to InfusionSoft. Here is what a CRM system should be able to do for you and your business:
Information: This is the key to success for any and every business. In order to make a dent in your niche, you would have to have all the information that pertains to every single need and problem being faced by your typical client or customer. You would have to match this information with the solutions that you have to offer so that it is fed into the framework of the CRM system of the alternatives to InfusionSoft. Once you do this, the functions will come to live and draw the relevant information in order to help your sales and marketing team in their cruise down the sales pipeline towards the end of the tunnel where a sure shot conversion awaits.
Collaborations: When you are running a business, you are collaborating with a number of people within your team and a number of people outside it. For example, in a real estate business, you would have in house agents as your team when it comes to selling properties and you would also have to collaborate with people outside your team including funding agencies, the buyer, the seller and those who are initiating and accepting the paper work. All these are constantly changing values that would have to find their rightful place in the automated process. And this can only be done with the help of CRM or an alternative to InfusionSoft.
Revenues: The point of running a business is to attain scale and to grow so that you can earn more revenue and even earn a brand standing that will garner you a large following. You can do all this with the right InfusionSoft alternative at your disposal so that you can scale the business quickly. The CRM system in the back end will help you design targeted campaigns that will deliver higher revenues with each passing quarter or year.
The alternative to InfusionSoft has to be able to do all of the above and much more. Yet, InfusionSoft may not be the only answer since it comes at a high price that is not the most affordable for most small and growing businesses. Hence, we have rounded up the top 4 options for you to look at:
1. EngageBay
This is one of the top most alternatives to InfusionSoft and it helps you customize the CRM framework so that you can get the maximum out of your resources at the best possible cost. The CRM framework is integrated with a full suite of marketing automation functions that would help you reach and engage with your ideal customer base. These features would also give you many other benefits including integrated features for seamless lead generation and the movement of your team down the sales pipeline as well.
2. HubSpot
As one of the oldest CRM platforms, this one will give you a range of features that can take you towards targeted campaigns for better and more efficient conversions. Yet, the price points could prove to be an issue for upcoming businesses that cannot afford such an expensive system. Hence, it may not be the perfect alternative to InfusionSoft.
3. Ontraport
This platform would help you organize your CRM and marketing automation needs so that you can run a number of campaigns in the email and landing pages space. This would also help people come right to your website so that they find out what all you have to offer and then lead generation may happen.
4. ActiveCampaign
This CRM system basically comes with email marketing templates and analytics that can also help you track your emails for better lead generation and lead nurturing.
