User experience (UX) is a vital attribute of a website and even an essential deciding factor for purchasing. As per research, 33% of businesses experience more satisfied users, 32% encountered a hike in revenue, and 42% reported increased retention.
Web designers are constantly working on solving the mystery of cracking the UX code. Even though new tools, technology, and systems help increase their efforts, several difficulties and UX design issues hinder users’ enhanced user experience. This blog will discuss some UX design problems & their solutions to get your ball rolling.
UX Design Challenges & Their Solutions
UX design brings many problems for UX designers; but, there are solutions for every problem. Designers need to identify them as early as they face it.
1. Reducing the Gap between Design & Development
Both designers and developers play significant roles in a product-building process. Design is meaningless without development, whereas development is also useless without design. Therefore, there must be a collaboration between them. A UX designer’s way of solving problems is not the same as the developers. The designer considers the user’s journey while the developers try finding out what will be technically convenient for them.
If designers & developers are not aligned, both process & product can suffer. Lack of communication and knowledge gaps are the main issues resulting in additional feedback loops, multiple interpretations of similar targets, and unpredicted quality assurance issues.
Solution:
The best thing is to communicate soon & frequently to refrain from the discord between design & development. Interact with developers; this will help them identify every possible problem.
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2. Confused & Complex Chatbots
Over the recent years, the use of chatbots has highly increased as they are handy for better conversations and solving client service issues. Although these virtual assistants have been beneficial for several businesses by providing instant help, they haven’t always been user-friendly.
Research says 73% of clients who have encountered a defective chatbot won’t use them anymore and 61% of users found them frustrating to tackle and would prefer a human representative instead.
Solution:
Chatbots should be focused on conversational UX rather than trying to fix an issue fast or rendering a smart response. By including smarter AI systems that deploy machine learning, this can be done easily. This tech virtually helps chatbots learn the helpful and relevant answers for various situations to improve with every interaction.
3. Budget & Time Constraint
Budget & time are two primary factors that affect the design and the whole development lifecycle. If a UX designer is underpaid or allotted inadequate time, they will do poor quality work. Unfortunately, several clients don’t value the designers’ input because they think creating a button or changing a gradient is simple enough and can be done in a few minutes.
Everything is linked in a good design, and even color layers also serve different purposes. Therefore, designers need more time and additional work or costs for making a small change. When designers are compelled to do something in a hurry, they can’t properly focus on the client’s needs and thus deliver less creative input.
Solution:
Business analysts & project managers can help regarding this. They can work out terms and conditions for UX designers who can then freely give an excellent performance in a specific time.
4. Product Display
In the context of online product selling, the main drawback is that you don’t truly know what you will get until it appears. Due to the availability of many online sales options, brands must try to establish confidence and communicate with customers to use their products. Depending on product images & ratings from previous purchases may not be adequate since all retailers use this technique these days.
Solution:
Technology and creativity can help in this regard. Online sellers are using AR & VR tools for creating 3D product models for a virtual primary buying experience. With such technology, consumers can see exactly how a product would look in real life using their smartphones.
5. Android Fragmentation
Presently, tons of android devices are running multiple Android OS versions in the market. And every mobile manufacturer wants to customize and make its Android version different. Smartphones have various display resolutions and little details; they differ from one smartphone to another. Developing and designing an app for Android is harder than for iOS devices.
Solutions:
To cope with this, follow Google’s instructions and focus on the latest updates and the famous Android mobile models. Android design usually takes a bit more time to complete. But, in some cases, it allows designers to make design preferences impossible to do on the iOS platform.
6. A/B Testing Errors
Even though A/B testing is sometimes a UX designer’s quick strategy for comparing thoughts and designs, it is not correct and limited also. As per reports, 8/10 A/B tests provide wrong results. As several systems can just compare 2 variants at a time, there might be several inaccuracies. There is also a scope that neither of these choices is great, & it might take several months to find the right A/B testing combinations.
Solution:
AI & ML can make this process more precise & easy. Traditional A/B testing can only compare two components at a time. But, since AI systems can instantly evaluate vast amounts of data, these tools can simultaneously compare several variants and report results more quickly.
Final Words
Every year brings new ideas and problems to UI/UX designers. Web designers should consider these UX design problems and solve them for enhancing user experience. But, they need to remember that there is a solution to every problem. By carefully considering the client’s needs and choices, designers can make essential decisions for creating an accomplished website that provides a better user experience for all visitors.
