It can get quite tiresome managing many social media projects every day. You might even be looking for a simple way to direct your energy into one solution that solves everything. It’s not a secret for those in social media marketing that jumping between various projects and tools can be exhausting. It’s typical for social media executives to end up juggling many projects based on multiple branches of the company, and various platforms. Some accounts might be assigned for sales, while others can be for digital marketing or Social Media for Customer Service.
Despite the impressive amount of effort, it demands at times, maintaining multiple projects on various social networks may be required and a benefit for your business. It’s all about how you combine your endeavours. Here are 7 tips to help you manage your multiple Social Media Project.
● Document Your Social Media Plan
When you have a team maintaining many projects, it can be challenging to get everyone to stay true to the brand. By outlining a strategy for your Social Media Project containing style guides, policies, and procedures, you can offer each contributor a pattern to follow. Even if every project has varied objectives, a documented plan helps everyone to synchronize and not get diverted from the message the company wants to communicate.
● Use Software for Social Media Management
Copying and pasting similar content on various projects on multiple social media platforms is time-consuming. Invest in software for Best Social Media Management, such as Buffer or BuzzSumo. Tools for social media management helps you maintain engagement and publishing all in one space. These tools also help in posting identical or similar content to multiple accounts on various platforms at the same time with just one click of a button.
● Maintain an Editorial Calendar
For implementing direction and ensuring everyone is on track with the Social Media Project plan, editorial calendars are very valuable. You can do this with tools for social media management or by sharing a document with your team. It puts every little thing on one document or dashboard and provides social media managers with proper references. Also, it is useful for identifying gaps or dropped opportunities in your schedule for posting.
● Schedule Your Posts
Scheduling content ahead of time is among the social media posting best practices. It helps you to save time by allowing you to batch your updates for social media simultaneously and still be able to share at many, peak times in the day. It also helps to ensure that a consistent schedule for publishing posts is maintained and queue good content for the next posts. Tools like Buffer, Sprout Social, etc., are quite useful for scheduling. For example, the queue system in Buffer lets you set up a collection of peak times beforehand and publish content from the queue at every scheduled opening, or to schedule at particular times disregarding the line.
● Monitor Engagement and Activity
Maintaining a record of keywords and mentions is necessary, mainly if you set up a project on an account related to customer service. If a customer needs assistance, you would want to know. If you see a topic trending, relevant to your business, you would want to jump in. Also, more importantly, you don’t need to overlap with others in your team. The software for management should be enabled to help with monitoring and offering a space for working together in your group. It looks terrible if a brand replies either too old posts or if a query gets only two replies.
● Automate as Much as You Can
The automation process involves establishing systems to function with or without your presence. Automating the management process is super beneficial for working on multiple social projects. Management tools such as IFTTT and Zapier allows you to synchronize various apps so that when specific activity occurs, it launches separate action in another app.
● Evaluate Your Strategy
It is critical to evaluate the results of the Social Media Plan. Are some projects doing better than the others? How can you fix the ones who are struggling? Does every project fall in line with your brand? You won’t find solutions for these questions until you look at the analytics. Applying your plan and studying the results is the best way for you to finesse your access to social media.
Conclusion
Once your social media plan is in place, and when you have chosen to work on multiple projects over various social media networks, it is essential to know what works for you and your brand, and what kinds of management tools will work best for you. You need flawless management, and it won’t happen overnight, so reading through some tips is always helpful. Through a healthy strategy, smart investment, and excitement on the part of your team, the possibility of success is inevitable.
