Digital marketing is constantly evolving, and new skills are emerging as the most valuable industry. So, what will be the most important marketing skills in 2022? Here’s a look at some of the top skills to watch out for.
Digital marketing is a fast-paced and ever-changing industry, with new insights and tactics emerging every day. As digital marketers, we need to constantly learn about the latest developments in our field to stay ahead of the curve and provide value for our businesses and clients – or risk becoming irrelevant.
The world of digital marketing is always growing and changing; here are the 7 most valuable skills for a successful career in digital marketing.
1. Search Engine Optimization (SEO)
Although there have been many changes in search engine algorithms over the past few years that have caused an upheaval in SEO best practices, SEO is still one of the most sought-after and highly paid skills in digital marketing.
2. Content Marketing
Creating and promoting high-quality content is still one of the best ways to improve search engine rankings, increase customer engagement and boost website traffic.
3. Social Media Marketing (SMM)
Although it’s much more than just creating posts on Facebook and Twitter, social media provides excellent opportunities for businesses to connect with their customers in a very personal way. Although there are many different social media channels out there, we favor Facebook because of its 1.79 billion monthly users and its dominance over other networks such as Pinterest and Instagram, which were initially thought to be better suited for brands looking to reach consumers interested in visual content and products.
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4. Google Analytics (GA)
Google Analytics is the gold standard in digital analytics, providing marketers with actionable insights to help them make better business decisions.
5. Business Analysis / Big Data
Big data refers to the large volume of data produced by increasingly advanced systems and machines (e.g., sensors). It is typically associated with three main concepts: volume, variety, and velocity – which means there’s a whole lot of it; it comes from many different sources, and it needs to be processed quickly. The sheer amount of big data that is generated requires new tools, software applications, processing power, and people who can apply smart business strategies to drive real value from the information.
6. Web Design & Development
Creating great-looking websites is still a very valuable skill. Although design trends constantly change, a visually appealing website with a solid user experience is still a must-have for any company selling its products online.
7. Conversion Rate Optimization (CRO)
Marketers need to make sure that the content on their website effectively sells the product and encourages users to complete the desired action (e.g., purchase). The key is to provide visitors with compelling content and convince them that they should take the next step – whether that’s filling out a contact form or making a purchase. If you can do that each time, it will result in higher conversion rates and more revenue.
Conversion rate optimization (CRO) is one of those skills that has helped marketers separate themselves from the pack and continues to do so. Why? Again, it all goes back to the basics: what content is important, and why should customers care about your product or service? If you can demonstrate those two things before asking for a sale, using CRO as part of your strategy will separate you from the rest.
Conclusion:
The list of most valuable digital marketing skills for 2022 is sure to change and evolve over time, just as the field of digital marketing does. However, these seven skills should continue to be in high demand as we move into the future. What skill do you think will be the most important five years from now?
